Braxton Club Launched
Braxton Club Launched
Braxton Group has announced the launch of their new hotel loyalty programme, Club Braxton, which will officially start the next year.
Members of Club Braxton will benefit from an enriched array of first-class redemption opportunities. Members have the ability to earn points for every eligible service at more than 100 centers worldwide.
We have now designed Club Braxton’s very attractive value proposition to help drive further growth and results.
The program’s key new features can be summarized as follows:
Redemption:
Members can redeem points across 100 centers worldwide, including services from Europe, the US, Latin America and Asia Pacific.
Earning:
Club Braxton has been designed to be one of the most rewarding loyalty programs in professional services and will enable members to enjoy a remarkably fast way to a free services.
Club Braxton App:
To expand and optimize its reach to the mobile audience, Braxton is launching Club Braxton as a new iPhone and Android mobile application, which will feature some personalization options and the ability to redeem points. The app also links to “Explore Destinations,” a best-in-class feature, which stores more than 4.4 million points of interest from local restaurants to tourist attractions.
Benefit to Small to Medium-Sized Businesses:
A new extension of the loyalty program is specifically designed with small business owners in mind. Business owners can use their points to reduce future services expenses or offer them as employee rewards.
Benefit to Braxton Businesses and Franchises:
While Club Braxton adds considerable value to clients, the new program also greatly improves the economic value to the business and centers on an overall cost – benefit basis.